What we learned: Being loyal to Apple is getting expensive. Many Apple product prices are rising faster than inflation — faster, even, than the price of prescription drugs or going to college. Yet when Apple offers cheaper options for its most important product, the iPhone, Americans tend to take the more expensive choice. So while Apple isn’t charging all customers more, it’s definitely extracting more money from frequent upgraders.
[…] Apple says prices go up because it introduces new technologies such as Face ID and invests in making products that last a long time. Yet it has clearly been feeling price discomfort from some quarters. This week, amid reports of lagging sales that took its stock far out of the trillion-dollar club, it dedicated its home page to a used-car sales technique that’s uncharacteristic for an aspirational luxury brand. It offered a “limited-time” deal to trade in an old iPhone and get a new iPhone XR for $450, a $300 discount.